About us

Welcome to What a day 2 be Alive, where passion for creativity and a love for fashion blend seamlessly to create eccentric loungewear that exudes optimism. Our brand was born out of a deep-rooted desire to craft clothing that not only embodies comfort but also celebrates individuality and spreads joy to those who wear it.

Whether you’re lounging at home, exploring the city, or attending a social gathering, our eccentric loungewear is designed to accompany you on every journey, enveloping you in comfort and radiating optimism. Join us as we embark on this fashion revolution, where eccentricity meets comfort, and optimism is woven into every thread.

Unlike many other clothing brands, we take immense pride in producing our entire collection at home. By keeping our production process local, we are able to ensure the highest standards of quality, while also supporting local artisans and promoting sustainable practices. From vibrant patterns and whimsical prints to unexpected color combinations, each piece is thoughtfully designed to break free from the confines of monotone fashion.



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